The idea of using social media for business purposes was completely unheard of when it first started out. Then however, the world was taken by storm by the likes of Facebook, Instagram and YouTube, and the use of social media went from purely just digital communication between friends to the perfect place for brands to advertise and sell. Social networks were attracting millions of people, which created opportunities for big business to show off their products and services to the masses, and also use the boom of social influencers to endorse whatever they were trying to sell. So we've learnt that using these platforms was incredible for big businesses, but what about the small independents? Does using apps like Instagram, Pinterest or Twitter actually help small retailers, or is it non-beneficial and time-consuming? Here's the main reasons why social media is important for you and your small business.
Branding is extremely valuable
Branding is extremely valuable and needs to represent clearly the core values and concept of a business. Products and services are tangible features; the brand of your business is only an idea you can promote. Using social media platforms is a great format to convey your style, core values and concept! Consistent management of these platforms can also continue to build brand awareness, and your message can potentially reach millions.
The ultimate competitive advantage
Even though there is a large choice online for consumers, small independent retailers may not be joining the mass market. Focus mainly on your niche market by promoting your strong, well-defined brand on social media. It helps to be more unique, and key to longevity and repeat business. Small businesses have this edge, they already show the faces behind the brand, and they already are creating their own little communities. Consumers are wanting openness and honesty from brands and small retailers can potentially already give them this.
Stay connected to your audience
Emotional connections and emotion-motivated buying is something that small businesses can tap into, more so than larger companies. As well as feeling part of a community, consumers are more likely to purchase if they have some sort of emotional connection with the product or brand. Small businesses tend to be involved in their local communities, already establishing connections with their local customers. Keep those connections strong by using social media!
It's probably safe to say the majority of businesses are using social media for marketing and advertising; for some it may be the only avenue they use. And even though sometimes the world of social media can seem confusing and overwhelming, it's definitely worth it! If you're in need of any extra help with your small business, let's chat!