How Pinterest Can Help Your Small Business
In the world of social media, Pinterest can be widely overlooked and underrated. When in reality, Pinterest is an extremely helpful, fun, visual social media platform, that's also so easy to use. Users can create and share pins, create boards, shop and communicate with others. Small business owners might think Pinterest is just for sharing recipe ideas and funny quotes, but if utilised efficiently, it may very well become their favourite app! To be honest, if you own a small business and are not using Pinterest to market your product or services, then you're missing a trick. Here's how Pinterest can help your small business.
Visual platform for creative businesses
If you're looking for a creative platform and audience, then Pinterest is the place for you. Above everything else, Pinterest is a great space to display your brand, share visual content and establish an aesthetic for your business. People go to Pinterest to discover new ideas that inspire them, share their own ideas and to investigate new brands and products. Pinterest is also facilitating these aims with their visual search technology, called Pinterest Lens. Point your phone's camera at anything and Pinterest will identify the object and provide related image results.
Tap into a larger audience
A study showed the first quarter of 2022 Pinterest had 433 million monthly active users worldwide, up by roughly 2 million users in the previous quarter. Pinterest may not have the buzz of TikTok, but it's a potential goldmine for small businesses. It's also the 4th most popular social media platform in the US! Just by joining the platform you can open your business up to masses of new customers.
Sell, sell, sell!
Believe it or not, it's been found that customers on Pinterest pay more per order than most other social platform. After setting up your Pinterest business account, you can link your website to create your Pinterest shop or even add your Etsy shop, then you can use product catalogues to showcase all your available products on Pinterest and link back to your website.
A branding opportunity
The majority of Pinterest users report that they discover new brands and products through the site every week. It's the perfect place to show off your branding, give insight into your business and refine your brand's aesthetic. You can also pin other user's content to your boards to establish yourself in the right categories.
Client Spotlight - What Pinterest can do for your business
That's mine Gifts are an e-commerce business specialising in personalised embroidered gifts for all the family. The objective was to rebuild the business's social media profile on Pinterest. They saw the platform as an emerging opportunity, as many fellow businesses had achieved a lot with their own profiles. That's mine Gifts needed help and advice creating their profile from scratch, and to learn what they can get in return by spending time, effort and potentially money on the platform.
It was apparent That's mine needed every section of their online marketing and social media to be consistent with quality and brand aesthetic. Benefits of using Pinterest effectively included potentially generating more traffic to their website, more social integration and sharing of their content online.
Monitoring That's mine's Pinterest profile, we analysed their impressions and engagement. We saw a huge rise in numbers, and it showed how the strategies used and content created resulted in a much wider audience reached. That's mine were extremely pleased with this outcome from our work together.
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